It's the 17th October 2015 which means I have some pretty big news to share with you! Today Pomegranate Living celebrates its THIRD birthday :)
I know everyone says this, but I just cannot get over how quickly time flies and can't believe it's been three years since my small business went live. It truly seems like yesterday that I was knee-deep in planning calendars, product samples, branding vision boards and website designs.
And what an adventure the last three years has been! I've really loved starting and running my own business. It's so satisfying to know that every goal ticked off and every nice customer testimonial is the result of the effort, energy and passion I put into my business.
So, what's the single most important thing I've learnt in the last three years? Honestly? Shall I come clean? Ok, it's probably how much I didn't quite know about starting, running and most importantly marketing your own business.
Now, I wasn't exactly a novice. I actually have quite a bit of experience, as an interior designer and a retail buyer and I've worked on some pretty large projects in my capacity as both. Added to that, I'm a keen learner with an inquiring and absorbing mind, a good and thorough researcher and a calculated risk-taker (I believe every business owner has to be the latter). And I was under no illusion that this adventure would be a walk in the park on a sunny afternoon. I expected an upward learning curve. But I don't think anyone could have prepared me for the sheer steepness of it.
If I had to pick one thing to put at the top of that curve, it would be having a better understanding about successfully marketing an online retail business - online (if you know what I mean). I wish I'd known more about online marketing before I started my business.
But I have learnt a great deal over the last three years! I've had to come to grips with rather techy stuff like SEO (search engine optimisation), Google AdWords, keyword research, remarketing and quality scores. And I've spent ages building a social media presence, understanding and using Facebook ads, email marketing as well as increasing my online engagement.
My favourite online marketing tool by far though has to be this blog. I'd never blogged before starting my business. In fact, I'd never even read a blog. But I've learnt that, for a small business owner, writing and developing a blog is one of the most powerful marketing tools we have at our disposal.
It's also incredibly enjoyable. It took a little while to build up, to find my blogging 'voice', to hone in on exactly what I want to write about and who my readers are. But I've loved it and have been pleasantly surprised to find I actually really enjoy writing! It's not only a creative outlet, but as a marketing tool, it really works.
So as I celebrate Pomegranate Living's third birthday today (maybe even with a piece of cake!), I'd like to invite you to visit three past blog posts which I've either particularly enjoyed writing or that have been popular. Here they are:
The Pomegranate Blog Goes Live: My very first post in which I tell the story behind the name (hint: the photo above is of a pomegranate flower)
Lots of Creative Ways to Display Your Flowers: Such a fun post to prepare, photograph and write.
The Story of Zenza & Their Gorgeous Collection: This is such a great brand and I felt inspired telling their story.
Finally, I'd like to extend a very big thank you to everyone who has supported me during the last three years. You are many but in particular my family whose belief and support has been inexhaustible; my lovely customers who have trusted me and given Pomegranate their invaluable business; and you, engaged readers of the Pomegranate Living blog for your loyalty, engagement, comments and encouragement.
Thank you so much. Now here's to the next three years! I'm off for that piece of cake now!
'till next time...x
Photo of Pomegranate Flower by Nicole Antar